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Home Staging Resource Newsletter
Real Estate & Home Staging Happenings
July 2010
In This Issue  

 
Quick Links  

 
Videos and Quick Tools  

 
Real Estate News and Reports  

 
Staged and Sold Success Stories  

 
Join the HSR AND ASHSR Family!  

 
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Previous Notable Articles and Newsletters

See June 2010 News

See March/April 2010 News

See Jan 2010 News

2009 Newsletter Archives

See Nov/Dec 2009 News

See Sept/Oct News

See July/August News

See April/May Newsletter

See March Newsletter

See Jan/Feb Newsletter

2008 Newsletter Archives

See December Newsletter

See October/November Newsletter


 

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Dear Reader,

As the summer days tick away, home staging is more critical than ever! See our many before-and-after staging shows for tips on what sells and what "sits" in this market...

Working Full Time and Starting a Staging Business?
 
It's easier then you think...

Can you have a full time job AND start a staging business? Absolutely! In fact, I think it's almost easier to have the comfort of being able to "take your time" to go through the resources that the Home Staging Resource provides in their Member's Training Area rather than feel rushed to create a business and make an income. Here is a wonderful story of an HSR Member who did just that:

"I had started my business a year ago, while I had a full time job and two kids. I am now dedicated to my business full time for 3 months. These 3 months has probably been the best time during my entire working life! I really enjoy thinking on all different levels of my business - from marketing to selling to planning and implementing a project, thinking on the strategic side to move forward. It is sooo much fun!

I want to thank you for the great program that you have developed. It is so helpful starting out the business without wasting time trying to reinvent the wheel. Once the business is up and running and you got some experience you can always change and tweak the basics learned at HSR to fit best your own business model ideas - but the HSR program really provides the business background of the foundation.


 
Sitting for Six Months, Staged and Sold in Two Weeks!
 
Another HSR Certified Success Story...

Hi Audra-
I wanted to share this staging job with you. The house is in Del Mar, but the owner lives in Northern California and had cleaned up the house after her Mom passed away. It has been for sale for 6 months and had two offers from "flippers" offering $100k less than the asking price. She had already done a ton of work to the house and was fairly sensitive about what needed to be done for staging. I completed a Staging Report for her and she decided to go ahead and stage the home. Sure enough, the home just went into escrow not even two weeks after staging!

I couldn't have done this without the home staging training that I received from HSR. My husband wrote me the best note ever, which said how proud he was of me with the way I managed the project coordinating vendors, installers, contracts, staging, etc. I told him that the training that I received from HSR was invaluable in helping me move ahead. I am so excited in looking forward to my full career of staging and helping home owners with the stress of the selling their home...

So Many Homes, So Little Time
 
Don't Wait to Stage!
 

I still see so many homes on the market that are sitting and becoming stale because they have not been professionally staged, so they don't show well online or in person. You do not want to enter into the fall holiday season with your home still for sale!
Here are a few things to consider...
 

  • 90% if Home Buyers are online FIRST before visiting the home
  • Online listings with more than 20 photos sell twice as fast and get 12 times more clicks

Professional staging transforms each room on the inside of the home, so that your outside listing presentation and marketing brings buyers in the home. Staging is not rocket science but pure economics - Improve upon a product and the demand thus price increases!

Happy Staging and Selling,
Audra Slinkey

 


 
Truly Accredited Staging and Redesign Training
 
Credibility Counts, So Go With The Best!

There is only one independent trade association for the home staging industry and that is RESA (Real Estate Staging Association). RESA offers an Accreditation Program for training providers, so that a standard of excellence can be created when it comes to choosing a home staging training provider.

Since RESA launched this audit and accreditation process over eight months ago, the Home Staging Resource is still the ONLY Accredited Home Staging Training company who had undergone their intensive audit and accreditation process!

We've set the bar for staging training companies and offer the most comprehensive, all-inclusive program available because we are dedicated to our member's success! Credibility counts when it comes to choosing the right staging and redesign training course to attach your business to, so choose the Home Staging Resource and join the many members who have the tools, resources and ongoing support their business needs to succeed in this fantastic industry!


 

 
AGENTS - Contact an HSR Certified Professional Home Stager Today!
 

 
Don't let your listings sit while others sell in this market! HSR Certified Professional Home Stagers are the most extensively trained in the industry and have special partner programs available to Agent Partners!

CLICK HERE to watch an quick 2-minute video about our Staging Agent Partner Program.

 


 

Again, thanks for your time and interest! Staging works and in today's market is the only thing that can help to sell a home other then lowering the price.

If you're a real estate agent, please go to our directory to find a competent, HSR Certified Professional whose focus is making your job easier. If you're a Home Stager, please consider joining HSR and taking part in our 21-Day, HSR Certification Program! Thanks for your time and attention and have a wonderful day!

For newsletter sponsorship opportunities, email us at advertising@homestagingresource.com

Warmest Regards,


Audra Slinkey
Home Staging Resource

Phone: 1-888-563-9271

 

Our Mission

The Mission of Home Staging Resource is to be a continuing source of staging training, education and valuable information for Professional Home Staging, Realtors and Home Sellers in the marketing and preparation of homes for sale otherwise known as "staging".  We do this so that "every home may be staged" and marketed to it's fullest potential!

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"For the first time in my life I am starting my own business. I am in my 40's and knew I had no time waste. I needed to get the whole process right from the beginning but I didn't have a clue where to start. That is why I choose the HSR training program. The marketing package is incredible and gave me all the tools I needed to get my business up and going without wasting valuable time..
The certification program has built my confidence and I know will be speak volume with my clients.
The whole package from HSR has totally exceeded my expectation and I am well on my way to owning my first successful business thanks to the whole team at HSR. "

Janine Peak
Franklin NC

Dear Audra,

After 30 plus years of Real Estate, I recently retired and began to explore the idea of redesign and home staging. It is a natural fit and what a phenomenal program you have! I researched all of the programs out there before deciding on yours. You offer a wealth of information and don't stop there. Your extensive business planning, unbelievable array of forms and valuable tools make your program the absolute best out there. You have given me everything I could possibly need to start my own successful business. I am so excited to finish this course and this new venture in my life. I highly recommend this course to anyone considering redesign or home staging. Thank you Audra and HSR.

Sandra Hollenbeck
Sold by Design
St. Charles, MO

Audra,
Before I signed up for HSR, I went through another staging school which at the time was advertising on HGTV offering a lucrative guaranteed income. I "jumped through their hoops' and passed their tests only to be offered independent contracting. ( I do all the work and they make the money--not for me!) I was TOTALLY unprepared to be in business for myself in this industry after that 6 month experience! Talent is mandatory but specific business knowledge in this industry is absolutely imperative!!
Thank God for you and HSR! Wow! I am absolutely "blown away" with your amazingly thorough " A-Z++ " program in the Staging & Redesign industry! You have thought of everything and then some! The ongoing extensive information, training, forms, marketing tools, marketing solutions package and personal support you provide are delightfully overwhelming! I now feel TOTALLY prepared to be a Professional Home Stager thanks to HSR! I can't thank you enough Audra for helping me to change my life and follow my dream! Your school is phenomenal!
Vicki Sweet
Home Sweet Home Staging & Redesign, LLC
Virginia Beach, Va.

"The HSR training program exceeded my expectations. I can not imagine trying to start a home staging business without taking this course. They provide so much helpful information. It would have taken me many more months to get my business off the ground if I had tried to do it on my own. Their support kept me motivated, the downloadable documents kept me from having to reinvent my own forms and their marketing plan provided a useful path for me to follow. It is worth every penny, and more!"

Lisa Hall
Lisa Hall Staging & Design
Annapolis, MD


Audra,

Fantastic! Superb! Outstanding! Those are just a few words that describe the training provided by HSR. As a former Franchise Business Coach, I cannot begin to tell you how effective, concise, and easy to follow your program is. You truly provide everything a new business owner needs in order to succeed in this business. The wide range of resources such as an array of customizable forms, great marketing tips & materials, and in-depth design modules on "how-to" properly stage a home, is invaluable. The customer service provided by your staff and your informational yet entertaining webinars also play a vital role in our success. I have already begun recommending HSR to several people! Thank you for providing such a wonderful program!

Kayleen Cleary
Transcending Homes by Design
McKinney, TX

 

Dear Audra, I've been considering the home staging and redesign industry for a couple of years. I decided 2010 was the year that I would change anything in my life that wasn't making me happy. I want a fun, flexible, and fulfilling career. A friend tried to convince me that I could do it without investing in training. You can't put a dollar amount on the confidence feeling prepared gives you.

The training has far exceeded my expectations and worth every penny of investment. Audra and her team has done an extraordinary job of researching and documenting every aspect of this field. What impresses me most is her personal communication with each subscriber and her devotion to continue to improve the program. In my research for a training program, one graduate referred to Audra as "no slouch." I feel I have all of the information I need to be successful and know that HSR will be a resource I will continue to tap into for many years.

Sandra McKinley
Red Door Home
Philadelphia Suburbs


Dear Audra,

I can't believe how much your home staging course has changed my life! I have worked full time as a hairdresser for 25 years and really needed a change. I have always loved Real Estate and decorating and I have wanted to change careers for a few years now but I had no idea what I would do. After doing some research online I realized I could make a living doing what I'm good at and I'm so glad I chose your program! You really have thought of everything, this training program is amazing! I really loved the recent changes you've made and I just want to thank you for giving me a reason to get up every morning excited about what the day will bring!

Luci Terhune N.J
Bungalow Home Staging & Redesign

"The HSR Training is excellent!

I wish I would have trained with HSR when I first started my staging business over one year ago!  I would have paid for the training several times by now with all of the mistakes I have made trying to figure out this business on my own. Audra has made starting a staging business so easy with no guess work."

Peggy Givens
Staging Tulsa

"Audra, I am so impressed with HSR and what a tremendous help it has been to
me. I have been an Interior Decorator for twelve years and thought that
Home Staging and Re-Design would just complement my services. I didn't
realize until I started your program how much I would learn from your
business and marketing expertise. It is so specific and vital! I would
recommend HSR to anyone wanting to enter this business. Do it the right
way - go with HSR!"

Patricia Skelton
East Coast Designs

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