What is Home Staging?

Home staging is a great career, but it’s so much more than just rearranging or placing furniture or implementing high-end furnishings in homes for sale. Becoming a home stager is a both a serious career move and a business decision with a lot to consider before you jump in. That’s not to say that being a stager is a bad choice; on the contrary! Staging is a wonderful and creative career, and becoming a stager is highly achievable, provided you know where to begin and what to do. That’s where we come in! Read on to discover what it takes to become a successful home stager.

What does a home stager actually do?

Home staging is an increasingly popular way to make a house more appealing to potential buyers. A home stager is a professional who helps homeowners prepare their houses for sale by making them look attractive and inviting. Home staging involves rearranging furniture, adding decorations, and making repairs or improvements that can help increase the value of the property.

Home stagers use their expertise in design, color theory, and organization to create an atmosphere that will draw buyers in and make them feel at home. By using their skills, home stagers can help homeowners get the most out of their properties when they put them on the market.

How much does a home stager make per hour?

Home staging is a great way to improve the look and feel of a home before putting it up for sale. It can help increase the value of the home, as well as make it more appealing to potential buyers. But how much does a home stager make per hour?

The answer depends on several factors such as experience, location, and type of services offered. Generally speaking, experienced home stagers can charge anywhere from $75 - $200 + per hour for their services. They may also charge additional fees for travel or specialized services such as furniture rental or styling. Furthermore, some stagers may offer discounts or special packages that can reduce their hourly rate.

Home stagers also make money on inventory they rent to the seller if the home is vacant and needs that model-home look.  Home stagers also venture into other lucrative design industries since staging is much like design.

What is the return on investment of home staging and is it worth the cost?

Statistically, home staging is a cost-effective way to increase the value of your property and attract potential buyers. With the right staging techniques, you can create an inviting atmosphere that will make buyers feel at home. The goal is to make the buyer emotionally fall in love with the home and through the years when this happens, multiple offers are made.

This can result in a quicker sale and higher returns on your investment. However, it's important to consider the costs associated with home staging and determine if it is worth it for your particular situation. By understanding the ROI of home staging, you can make an informed decision about whether or not to invest in this service for your property.

A certified home stager is an expert at understanding what investments in the home will have the greatest impact on price and sale.

What qualifications do you need to become a home stager?

Home staging is a great way to make your home look attractive to potential buyers. It requires creativity, attention to detail, and an eye for design. To become a successful home stager, you will need the right qualifications and skills especially when it comes to design principles. This includes knowledge of interior design, color theory, furniture placement, and other aspects of home staging. You also must have excellent communication skills in order to work with clients and discuss their needs for the project. Having a portfolio of past projects can help showcase your work and demonstrate your capabilities as a home stager.

Home Stager networks and associations

Home stagers are an integral part of the real estate industry, as they help to make a house more attractive and appealing to potential buyers. Home stager networks and associations are groups of professionals who provide their services to real estate agents, home owners, and other related entities. They come together to share their knowledge and experience in order to help each other succeed in their respective fields. 

The Real Estate Staging Association is the third party association representing the home staging industry and they have a long-standing reputation in providing connections, chapters and resources.

These networks and associations provide an important platform for home stagers to connect with each other, exchange ideas, collaborate on projects, and find resources that can help them better serve their clients. By joining these organizations, home stagers can stay up-to-date on the latest trends in the industry, learn new techniques for staging homes successfully, and become part of a larger community of professionals who understand the importance of providing quality service.

Ask yourself if you have a true passion for decorating?

Home Staging is a creative field that requires a lot of imagination and artistic flair. It's also a field that can be quite challenging, as you'll need to be able to work with a variety of different clients and projects. If you're not sure if decorating is the right career for you, take some time to consider your interests and skills. 

Do you enjoy working with your hands and being creative? Do you have a good eye for detail and color? Are you patient and able to work with a variety of different people? If you can answer yes to these questions, then a career in decorating may be right for you.

What goes into changing career paths into Home Staging?

Research home staging training options

There are many different home staging training options available. Some are more comprehensive than others, and some may be more suited to your needs and interests. It's important to do your research and choose a training program that you connect with your teacher and will give you the skills, resources and knowledge you need to be a successful home stager.

The HSR certification course in home staging and redesign covers all aspects of the business and gives you the resources, forms and tools you need to succeed.  Learning at your own pace and having the resources at your fingertips to refer back to will be key to your success.

Another option is to take a home staging course offered by a community college or other educational institution. These courses are typically less expensive than those offered by professional companies, and they can give you a good introduction to the basics of home staging.

Whatever path you choose, it's important to make sure that the course you choose is from a reputable source, is RESA Accredited and that it covers all the topics you need to know.  You will also want to make sure you've seen EXACTLY what is inside the training product you have invested in or at least watched an example training video. 

The added value of a home staging certification

A home staging certification can provide many benefits for those in the real estate industry. The added value of such a certification can help to increase the chances of selling a home, as well as improve the overall appearance of the property. In addition, a certified home stager can provide valuable tips and advice on how to best prepare a home for sale. This can be an invaluable service for both real estate agents and home sellers alike.

A home staging certification can add significant value to your business. It demonstrates your commitment to your profession and your dedication to providing quality services to your clients. The certification also provides you with a recognized credential that can help you stand out from your competition.

Create your home staging website

If you're in the business of home staging, then having a website is a must. Not only will it help you to promote your business and attract new clients, but it will also allow you to showcase your work and showcase your professionalism.

When creating your home staging website, be sure to include plenty of photos of your work. You should also include a brief description of your services, your contact information, and your prices. Be sure to make your website easy to navigate and user-friendly. And last but not least, don't forget to promote your website on social media and elsewhere online.

Create a business plan and market your service

If you want to be a successful Home Stager, it's important to create a business plan and market your services. A business plan will help you define your goals and target market, and a marketing plan will help you reach those target customers. There are a number of ways to market your Home Staging services, including online advertising, social media marketing, and networking.

The key to all your marketing is looking professional and gorgeous online and offline with beautiful portfolio photos, a stand-out website and social media posts that people will love.

Qualities and Skills Needed to Become a Home Stager

There are certain qualities and skills that are needed to become a successful home stager. Firstly, you need to have a good eye for detail and be able to see the potential in a property. Secondly, you need to be able to use your own initiative and be proactive in your work. Thirdly, you need to have good people skills and be able to build rapport with clients. Lastly, you need to be well-organized and have good time management skills. On top of these qualities you need to be a self starter who is persistent and hard working. If you have all of these qualities and skills, then you will be well on your way to becoming a successful home stager.

A home stager is someone who is hired to furnish and decorate a home for sale. This usually includes bringing in furniture and accessories, and sometimes even painting walls and doing minor repairs. A home stager should have a good eye for design, be able to work within a budget, and be able to handle the physical labor involved in setting up and taking down a home staging.

Start your home stager journey here!