In my "8 Ways to Get Clients Without Cold Calling" work shop I outline the importance of creating a sales funnel for EVERY design service you offer on your website in order to automate your marketing with a constant stream of leads.
I just created a video for my TrulyBranded Website clients showing them exactly how they can create a color guide funnel for themselves with our websites. After I posted it, I realized this video would be valuable to make public because the principles and elements are the same.
Use Canva to create a gorgeous freebie (like the Color Guide in Audra's video above), that someone will want to opt-in for on your website. Make sure you have a freebie for every service on your website, ie Staging Checklist, Design Hot Tips, Open House Checklist, etc..
In our TrulyBranded Websites we have 4 landing pages for the 4 different freebies we have built into the sites we create for home stagers and designers. The key to a good landing page is to keep it simple, with NO navigation and your privacy policy/terms in the footer (otherwise Google won't go for it). Here's an example of one you can create using the RESA Guide - https://sensibledecorating.com/staging-guide/
Once your prospect signs up for the goods, make sure an email goes straight to them with the freebie and let them know you have more good stuff on the way. Don't oversell but be generous with your wisdom and design advice. Using your email program like Convertkit, Mailchimp or iContact set up an email sequence that gives them valuable content, tells a story, FAQ's or other freebies over the course of the first few weeks of sign-up.
Here's the details on our TrulyBranded Custom Websites for Designers and Stagers:
Audra's courses give you a fail proof plan from A to Z. From learning, developing, building, with a dash of confidence to trust in what you learned (or knew what was in you all along), but it wouldn't work without the marketing plans she walks you through. I plan to follow her marketing steps and rules to really bring it home. I'm going through all of her courses at the same time (HSR, Color Expert, and E-Design) and while it is a LOT LOT LOT of information, it is so worth every penny to hear, learn and execute what she teaches. Loving this new chapter in my life to launch my business and know I have learned from the best.
2025 Builder Trends that are a Bust New construction is popping up all over the country and these 2025 builder trends are not ones that will have staying power, so avoid them at all costs! When we look at trends, we have to assess WHERE in the lifecycle that trends resides. New builds all over
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Read MoreRoom Design Rules to Live ByWouldn’t it be great to have a handy “Design Rules and Measurements Cheat Sheet” that you could refer to easily when:You need to know how high to hang that dining chandelier or entry sconcesYou need to know the exact clearance in a kitchen renovation for the dishwasher to the countertop
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