Every couple years the National Association of Realtors puts out a "Profile of Home Staging Report" where they survey thousands of agents on the benefits of home staging. I'm so excited to report that despite the unprecedented housing market we are in currently, the 2021 Home Staging Statistics are still stronger than ever!
The 2021 home staging statistic report surveys both buyer's agents and seller's agents to get their unique perspectives on the value of home staging. Buyer's agents were asked how much of an effect home staging had on the buyer's view of the home and only 7% believed that staging had no effect, meaning...
In all honesty, it boggles my mind when people think that improving the design look and feel of a product would NOT effect someone's view of it! I always say that home staging is pure economics...improve upon a product and it's value increases. We do this everyday when we sell anything, so the concept should not be foreign to us.
The 2021 home staging statistics report had quite a bit to say about the increased remodeling projects buyers are planning. I've long been preaching that every stager should also be well trained in design since a great staging job always leads to the seller wanting the stager to help with the home they are moving into. In fact, many of my home staging members are doing more design than staging in this current remodeling crazed market. That's why I always recommend choosing a staging certification that teaches you both home staging and design.
Every great home stager knows that it's critical to assess what kind of buyer demographic will desire to live in that home, as well as what kind of vision they will want to see when they walk through that door. It's all about creating that lifestyle vision that the specific buyer for that home desires! The good news is that according to these 2021 home staging statistics, home stagers are overwhelming creating that vision for buyers...
Okay, let's be honest...home staging is all about getting the best price for your most valuable commodity otherwise why do it? Even though this market is SUPER HOT, home staging is still bringing in the big bucks for sellers compared to the seller who does not stager their home. Check it out...
25% of those surveyed had no idea if staging increased the value and 1% said it had a negative impact. Seriously?!! Who are these idiots and how can presenting a clean, well-designed home vs otherwise hurt the value!!? Makes me realize that some of these people surveyed have a serious grudge against staging so the numbers are skewed.
The Living/Family Rooms, Master Bedroom, Dining Room, Kitchen and Outdoor Living spaces (especially since Covid) hold primary importance when it comes to priority home staging.
These days, the influence of television shows displaying the buying and home staging process is increasing more than ever! In fact, 71% of respondents said that TV shows impacted their business by setting unrealistic expectations or increased expectations. A hefty 61% said that TV shows set higher expectations of how homes should look! Buyers have always had an expectation when it comes to choosing a home for themselves but design expectations are increasing as people become more aware of what they want in a space.
2025 Builder Trends that are a Bust New construction is popping up all over the country and these 2025 builder trends are not ones that will have staying power, so avoid them at all costs! When we look at trends, we have to assess WHERE in the lifecycle that trends resides. New builds all over
Read MoreWhy Staging Matters for Agents, Even in a Seller’s Market – Top 12 Reasons Download and Tips for Home Stagers Are you a home stager struggling with convincing agents to use a stager in this “seller’s market”? Then you will LOVE this post, amazing staging eye-candy and free download below! A hot topic over the
Read More6 Common Color Mistakes and How to Fix ThemQuick Color Guide and New Addition to the Color TrainingOver the last couple week’s I’ve been talking about various marketing strategies to grow your staging and design business. An automated marketing strategy is to create a “service specific” guide that your prospects would desire and who wouldn’t
Read MoreAwesome 2024 Staging Statistics I’m so excited to share the latest 2024 staging statistics that the Real Estate Staging Association released this week! In this video post, I’m going to share the 2024 home staging statistics and give you a special Canva Template filled with the 2024 statistical images for you to edit, resize for
Read MoreAmazon Favorites for Staging PLUS My Hot Tips for Being in Your Inventory “Sweet Spot” I received so many great questions when I guest spoke on a RESA New Stager webinar that I thought I would answer some on my blog. The biggest question by far was how to build your staging inventory, so you are
Read MoreI don’t know about you but I love to celebrate holidays! This week I have two goodies for you to celebrate the holidays this week that I think you will love:Mother’s Day Gift Shopping Guide (which is the BOMB!)My Perfect Semi-Skinny Margarita recipe (which is a Cinco de Mayo party HIT)Mother’s Day Gift Shopping Guide
Read MoreHow to Create Perfect Agent Partnerships I got a long list of questions when I recently spoke at a RESA Newbie webinar and I thought it would be good to share some of these questions and my answers in video posts. This seemed to be a recurring question for many new stagers:Audra, do real estate
Read MoreStaging Mistakes You Don’t Want to Make Having been in the industry for twenty plus years, I’ve seen a ton of staged spaces both good and unfortunately… bad. Staging is an extreme art form and not all stagers are equal. In this video, learning post I’m going to expose many staging mistakes in a home
Read More7 Hot Tips for Shopping Wholesale at the Market or High PointPLUS a Bonus Staging Trade Vendor Cheat Sheet If you’re going to the Las Vegas Market or High Point to get some much needed staging and design inventory, then you are going to LOVE my FREE “Favorite Design and Staging Trade Vendor Cheat Sheet”
Read MoreGoal Planning for Stagers and Designers Hot Tips Video and Productivity PlannersDo you want to reach those big goals this year?Do you want to be more productive and get more done that is aligned with your goals and dreams?There’s a science to actually reaching those goals and getting things done. I went over the science
Read MoreAre you struggling with finding your client’s design style?Want to know a super easy tip on how to get the conversation rolling easily? In this video blog post I show you how easy it is to get the design style conversation started with clients through the use of concept boards (e-design). E-Design is a visual
Read MoreRoom Design Rules to Live ByWouldn’t it be great to have a handy “Design Rules and Measurements Cheat Sheet” that you could refer to easily when:You need to know how high to hang that dining chandelier or entry sconcesYou need to know the exact clearance in a kitchen renovation for the dishwasher to the countertop
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