In my "8 Ways to Get Clients Without Cold Calling" work shop I outline the importance of creating a sales funnel for EVERY design service you offer on your website in order to automate your marketing with a constant stream of leads.
I just created a video for my TrulyBranded Website clients showing them exactly how they can create a color guide funnel for themselves with our websites. After I posted it, I realized this video would be valuable to make public because the principles and elements are the same.
Use Canva to create a gorgeous freebie (like the Color Guide in Audra's video above), that someone will want to opt-in for on your website. Make sure you have a freebie for every service on your website, ie Staging Checklist, Design Hot Tips, Open House Checklist, etc..
In our TrulyBranded Websites we have 4 landing pages for the 4 different freebies we have built into the sites we create for home stagers and designers. The key to a good landing page is to keep it simple, with NO navigation and your privacy policy/terms in the footer (otherwise Google won't go for it). Here's an example of one you can create using the RESA Guide - https://sensibledecorating.com/staging-guide/
Once your prospect signs up for the goods, make sure an email goes straight to them with the freebie and let them know you have more good stuff on the way. Don't oversell but be generous with your wisdom and design advice. Using your email program like Convertkit, Mailchimp or iContact set up an email sequence that gives them valuable content, tells a story, FAQ's or other freebies over the course of the first few weeks of sign-up.
Here's the details on our TrulyBranded Custom Websites for Designers and Stagers:
Audra's courses give you a fail proof plan from A to Z. From learning, developing, building, with a dash of confidence to trust in what you learned (or knew what was in you all along), but it wouldn't work without the marketing plans she walks you through. I plan to follow her marketing steps and rules to really bring it home. I'm going through all of her courses at the same time (HSR, Color Expert, and E-Design) and while it is a LOT LOT LOT of information, it is so worth every penny to hear, learn and execute what she teaches. Loving this new chapter in my life to launch my business and know I have learned from the best.
I don’t know about you but I love to celebrate holidays! This week I have two goodies for you to celebrate the holidays this week that I think you will love:Mother’s Day Gift Shopping Guide (which is the BOMB!)My Perfect Semi-Skinny Margarita recipe (which is a Cinco de Mayo party HIT)Mother’s Day Gift Shopping Guide
Read MoreHow to Create Perfect Agent Partnerships I got a long list of questions when I recently spoke at a RESA Newbie webinar and I thought it would be good to share some of these questions and my answers in video posts. This seemed to be a recurring question for many new stagers:Audra, do real estate
Read MoreStaging Mistakes You Don’t Want to Make Having been in the industry for twenty plus years, I’ve seen a ton of staged spaces both good and unfortunately… bad. Staging is an extreme art form and not all stagers are equal. In this video, learning post I’m going to expose many staging mistakes in a home
Read More7 Hot Tips for Shopping Wholesale at the Market or High PointPLUS a Bonus Staging Trade Vendor Cheat Sheet If you’re going to the Las Vegas Market or High Point to get some much needed staging and design inventory, then you are going to LOVE my FREE “Favorite Design and Staging Trade Vendor Cheat Sheet”
Read MoreGoal Planning for Stagers and Designers Hot Tips Video and Productivity PlannersDo you want to reach those big goals this year?Do you want to be more productive and get more done that is aligned with your goals and dreams?There’s a science to actually reaching those goals and getting things done. I went over the science
Read MoreWhy Staging Matters for Agents, Even in a Seller’s Market – Top 12 Reasons Download and Tips for Home Stagers Are you a home stager struggling with convincing agents to use a stager in this “seller’s market”? Then you will LOVE this post, amazing staging eye-candy and free download below! A hot topic over the
Read MoreAre you struggling with finding your client’s design style?Want to know a super easy tip on how to get the conversation rolling easily? In this video blog post I show you how easy it is to get the design style conversation started with clients through the use of concept boards (e-design). E-Design is a visual
Read MoreRoom Design Rules to Live ByWouldn’t it be great to have a handy “Design Rules and Measurements Cheat Sheet” that you could refer to easily when:You need to know how high to hang that dining chandelier or entry sconcesYou need to know the exact clearance in a kitchen renovation for the dishwasher to the countertop
Read More2023 Color Trends by Paint Manufacturer I love this time of year not just because it’s fall and there’s a change of season but because it’s the time of year when all the large, paint manufacturers pick their “2023 Color Trends” and color of the year! I’m going to be doing a free, live, trends
Read MoreDo you want to know what a gorgeous staging brochure looks like? In this quick “how-to” video below I’m going to show you EXACTLY how we structured the “Vacant Staging Investment Guide” (staging brochure) for our HSR members, so they could easily add in their information and download:Staging Brochure BasicsWhy give your clients a proposal
Read MoreHow to Create Posts Fast as a Stager and DesignerWant to know how to create posts fast as a stager and designer? In this quick “how-to” video I show you how to create MANY video posts in minutes (not hours). You are in the service business, so it’s critical that you are efficient and not wasting
Read MoreAre you struggling with getting your phone to ring? Here’s my free staging marketing hot tips… You’ve got your business all set up and ready to go except…your phone is not ringing and you don’t know where to start when it comes to getting the word out. Never fear my friend since I have a
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