Are you a home stager struggling with convincing agents to use a stager in this "seller's market"? Then you will LOVE this post, amazing staging eye-candy and free download below!
A hot topic over the last few years of this "seller's market" has been whether staging matters for agents when homes are selling quickly. While most agents agree the seller will get a lot more money for their home when staged, the reward to the agent in terms of financial benefit and commissions is nowhere near that for the seller.
This market causes an agent to wonder why not just put the house on the market in it's current condition/sales price and move on? Why worry that their home selling client's will be leaving money on the table on the sale of their home if the seller doesn't care?
Objections will always be there and it's important not to be offended but to look at them as an opportunity to educate and have answers as an expert home stager. Ultimately, we need to show them "what's in it for them" and how taking the extra time bring in a professional stager will benefit them... especially in the long run. Sometimes we need to "tell the ugly story" like I do below (keep reading) and other times, we need to list it out for them in a Top 12 (see below), as well as provide them the tools to encourage seller's on those same benefits.
Here is a video from our private Stagers Connect group filled with wonderful ways to combat the common objection and the impetus for this post:
Agents are put in the tough position of having to educate seller's on the benefits of using a stager and frankly...telling seller's to spend on a home they are moving out of can be tough! It's our job to educate agents on why it's important for them to partner with a stager, as well as give them the tools to educate their clients.
I've just added three Canva Templates inside my HSR Staging Certification training course that will help my stagers easily tweak and add these new, improved and gorgeous sales sheets to their business. If you're one of my members, jump into the training and grab them!
After we added the "Top 12 Reasons to Partner with a Stager" Canva Template into the training, it occurred to me that everyone can benefit so I'm giving the PDF away for free so you can use the tips and verbiage in your business if you're not one of my HSR members.
Imagine you are Agent Sally working with Seller Joe and you decide to not recommend staging even though you know the home in this market would get thousands more. You sell Seller's Joe's home quickly, so everyone's happy right? Wrong!
Why?
Because Seller Joe has a Neighbor Kelly with the exact same house who used a different agent who recommended a stager understanding the benefits to her client. Neighbor Kelly did all the staging recommendations before her agent listed and got thousands more.
Do you think Seller Joe is happy now?
Do you think he would rather a fast sale then a lot more money?
Who do you think the other neighbors will be using as their agent?
BEFORE - The agent could have put this million dollar home as is...
AFTER - Staged by Pacific Home Design in Santa Cruz, CA
The home above received over 200K more because they had an agent who recommended staging. These are the amazing stories stagers hear every single day. Why not tell the alternative story?
BEFORE
AFTER - Staged by my sister's company Pacific Home Design
These images are taken straight out of the FREE PDF download above, so if you want the whole guide, scroll up to signup for it.
Holiday Design Success StoriesDo you struggle with a slower staging business during the holidays? In the video below I share a popular post in our Stagers Connect private Facebook group discussing the benefits of adding “holiday design” to your services this time of year. It features multiple holiday design success stories and the statistics don’t
Read More2025 Builder Trends that are a Bust New construction is popping up all over the country and these 2025 builder trends are not ones that will have staying power, so avoid them at all costs! When we look at trends, we have to assess WHERE in the lifecycle that trends resides. New builds all over
Read MoreWhy Staging Matters for Agents, Even in a Seller’s Market – Top 12 Reasons Download and Tips for Home Stagers Are you a home stager struggling with convincing agents to use a stager in this “seller’s market”? Then you will LOVE this post, amazing staging eye-candy and free download below! A hot topic over the
Read More5 Things Your Color Consultations Should IncludePlus Some Mistakes You Could Be Making…I just wrapped up a color workshop that over 1500 people attended and was surprised at how very few people had a set structure for their color consultations! We have just added a HUGE bonus to our Certified Color Expert course that now
Read More6 Common Color Mistakes and How to Fix ThemQuick Color Guide and New Addition to the Color TrainingOver the last couple week’s I’ve been talking about various marketing strategies to grow your staging and design business. An automated marketing strategy is to create a “service specific” guide that your prospects would desire and who wouldn’t
Read MoreAwesome 2024 Staging Statistics I’m so excited to share the latest 2024 staging statistics that the Real Estate Staging Association released this week! In this video post, I’m going to share the 2024 home staging statistics and give you a special Canva Template filled with the 2024 statistical images for you to edit, resize for
Read MoreThe How-To of Staging and Design – What’s Inside Our Daily Design ModulesWonder what kind of design and staging principles we cover inside our certification training? Inside this quick sneak peek video I show you what’s inside the daily design modules of our HSR Staging Certification course, as well as give you the full Table
Read MoreAmazon Favorites for Staging PLUS My Hot Tips for Being in Your Inventory “Sweet Spot” I received so many great questions when I guest spoke on a RESA New Stager webinar that I thought I would answer some on my blog. The biggest question by far was how to build your staging inventory, so you are
Read MoreI don’t know about you but I love to celebrate holidays! This week I have two goodies for you to celebrate the holidays this week that I think you will love:Mother’s Day Gift Shopping Guide (which is the BOMB!)My Perfect Semi-Skinny Margarita recipe (which is a Cinco de Mayo party HIT)Mother’s Day Gift Shopping Guide
Read MoreHow to Create Perfect Agent Partnerships I got a long list of questions when I recently spoke at a RESA Newbie webinar and I thought it would be good to share some of these questions and my answers in video posts. This seemed to be a recurring question for many new stagers:Audra, do real estate
Read MoreStaging Mistakes You Don’t Want to Make Having been in the industry for twenty plus years, I’ve seen a ton of staged spaces both good and unfortunately… bad. Staging is an extreme art form and not all stagers are equal. In this video, learning post I’m going to expose many staging mistakes in a home
Read More7 Hot Tips for Shopping Wholesale at the Market or High PointPLUS a Bonus Staging Trade Vendor Cheat Sheet If you’re going to the Las Vegas Market or High Point to get some much needed staging and design inventory, then you are going to LOVE my FREE “Favorite Design and Staging Trade Vendor Cheat Sheet”
Read More