Why Add Airbnb Design Services to Your Business?
Are you a home stager or interior designer looking to expand your services and attract more clients?
If so, you should consider adding Airbnb design services to your business.
Airbnb has become increasingly popular in recent years, and as a result, there is a growing demand for well-designed Airbnb rentals. It's difficult for new hosts who don't have the vendor resources or design savvy to put together a well-designed rental that guests will rave about...this is why they need stagers and designers who understand the industry to step in with their resources and help.
In this post, I'm going to give you 10 reasons why you should be offering this lucrative service, as well as showcase incredible before-and-after photos of just one of the many designers (Lindsey Machado of Designed with Grace and Joy) I have interviewed while building my Vacation Rental Design training.
Here are 10 reasons why you should consider adding Airbnb design services to your business:
Increased Demand for Design Services in a High Growth Market
As mentioned, the popularity of Airbnb has grown rapidly in recent years. More and more people are choosing to stay in Airbnb rentals instead of traditional hotels, and this trend is not slowing down anytime soon. In fact, an average of 14,000 NEW Airbnb listings are being added to the platform monthly! By offering Airbnb design services, you can tap into this growing marketing, demand and attract new clients.
Diversified Airbnb Design Services for a New Revenue Stream
Adding Airbnb design services to your business can create a new revenue stream. Airbnb hosts are often willing to pay for quality design services to make their rentals stand out and attract more guests. By providing these services, you can earn additional income while also expanding your client base.
Opportunities for Repeat Business
Airbnb hosts often need to update their rentals to keep up with the latest design trends and maintain high occupancy rates. By providing design services, you can establish ongoing relationships with clients and provide them with the ongoing support they need to keep their rentals in top shape. Some of my members even provide Co-Host services to remote owners which is another huge avenue for growth.
Repeat Business Target Markets Who Need Airbnb Design Services to Stand-Out
The best target markets for Airbnb designers are property managers, real estate investors and real estate agents who specialize in short term rentals. These are not one-time clients but the kind of partnerships that can keep you VERY busy! Similar to staging, when you have a handful of valued clients who regularly need your Airbnb design services... you're not having to constantly market yourself. As a business model, having repeat business target markets is the BEST!
Less Emotion and More Business to Business
Since you will be working with investors and not home owners, there is less emotion and typically indecision involved. Once trust is built, the investor will expect you to control and "do your thing" which is so refreshing for the designer!
Showcase Unique Design Skills - Niche
Designing an Airbnb rental requires a unique skill set that goes beyond traditional interior design. You must consider factors such as functionality, storage space, and durability, while also creating a space that is visually appealing and welcoming to guests. By offering Airbnb design services, you can showcase your design skills and stand out from other stagers and interior designers who may not have this expertise.
A Competitive Advantage by Specializing in Airbnb Design
By adding Airbnb design services to your business, you can gain a competitive advantage in the marketplace. You can differentiate yourself from other stagers and interior designers who do not offer these services, and attract clients who are specifically looking for Airbnb design expertise. You become the Airbnb designer of choice in your area and the industry expert!
Easy to Market to Repeat Target Markets
It's not hard to find and market to investors, agents and property managers when you know WHERE to look, WHAT they want and HOW to approach them. Not only is it very easy to identify and market to your ideal target markets, there is also a huge need since this is a unique design service!
More Fun and Unique Form of Design
Wallpaper? Yes! Crazy swing in the middle of the room? Why not. A whimsical mixing of patterns and colors? Sure! Airbnb design is more fun and unique than your average project because the goal is to attract guests and stand-out in a crowded marketplace.